Brian Loukmas

Beverage Innovation Director

In Brian’s 25 years in the hospitality industry, he has worked in every aspect of this rewarding industry, every role helping to guide and build his in-depth understanding and knowledge of the ever-changing world of consumer wants and customer needs. He excelled at identifying current and upcoming cocktail and flavor trends. Proficient at delivering those insights to decision makers in the industry, he successfully showcased the ideas in ways that created profitable applications for their customers.

Highly regarded throughout the beverage industry, his creative expertise makes him one of the most prolific drink innovators in the world. Over 300 of his distinctive cocktails can currently be found on menus globally from New York City to Hong Kong, with successful features in more than 120 national chains in the US alone.

Among his many credentials and accolades, he is proud to have twice earned the coveted “Best Chain Signature Drink of the Year” award, as well as being a finalist in the prestigious Bacardi Martini Grand Prix. Since 2012 he has served as an advisory board member for the Hospitality Executive Exchange Council, providing invaluable insights and knowledge gained throughout his extensive career.

Favorite Monin Flavor:

Honey Mango

Favorite cocktail:

Negroni with Monin Blood Orange Syrup

Favorite Non-Alcoholic beverage:

Honey Mango Green Tea

Flavors to Watch:


Trend predictions:

Low ABV Cocktails & Mocktails continue to gain popularity and their own category on drink menus.