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JUST OUTSIDE THE ORDINARY

THE FUNCTIONAL EVOLUTION

ENCHANTING EXPERIENCES

BEYOND THE BEAN

BLAST FROM THE PAST

JUST OUTSIDE THE ORDINARY

Although comforting and familiar foods and beverages continue to have broad appeal, consumers are looking for ways to step outside of their comfort zone. Operators that can strike a balance with menu items that are approachable yet exciting, comforting but with an intriguing kick and/ or familiar with an exotic twist, will help guests break away from the boredom of ‘ordinary’ that set in during and post-pandemic.

DELIVERING SAFE ADVENTURE

  • Beverages that pair the mysterious and exotic with a popular and common flavor, such as a Ghost Pepper Margarita or a Yuzu & Honey Arnold Palmer.
  • Two very different applications being blended together for one unique mashup, such as a tea latte, a cold brew old fashioned, Bahn Mi pizza or chicken pot pie soup.

CONSUMER INTEREST IN BEVERAGE MASHUPS

  • 2 out of 3 cocktail consumers are interested in trying tea cocktails*
  • 42% are interested in trying kombucha cocktails*
  • 58% of consumers claim to be bored with comfort food, and 79% of consumers are craving something new**

FAMILIAR, WITH AN EXCITING TWIST

*Datassential Menu Trends

**Robertet Consumer Insights

ON-TREND RECIPES & PRODUCTS

THE FUNCTIONAL EVOLUTION

From immunity, cognitive, and energy properties to gut health, skin health and stress relief, there continues to be an overwhelming desire from customers to enjoy what they consume AND realize a benefit from it.

FUNCTIONAL IS HERE TO STAY

  • 80% of consumers are interested in functional beverages, with 2/3 more likely to consider drinking functional beverages after the pandemic.*

A BETTER-FOR-YOU BOOST

  • Functional can also include elements such as botanicals & natural herbs (immune, therapeutic benefits), milk alternatives (gut health & cellular benefits), and plant-based ingredients (inflammation & antioxidants).

PRACTICAL PICK-ME-UP

*Datassential Menu Trends

ON-TREND RECIPES & PRODUCTS

ENCHANTING EXPERIENCES

As consumers begin to dine out more, they are energized by anything that can whisk them away, helping them to escape the everyday and invigorate their senses. To continue to ‘wow’ guests and elevate the dining experience, operators should integrate more full-sensory items into their menu offerings. Bright colors, aromatic flavors, charming glassware, and smoked cocktails can all help to bring a bit of theatre to the table and create a memorable moment for the guest.

CREATING THE EXPERIENCE

  • Nearly half of consumers are interested in smoky, burnt, or charred flavors, an 11% increase vs. 2020.*
  • From exotic, international flavors and fragrant florals to smoked cocktails, innovative ice cubes and unexpected garnishes, there are many ways to add excitement and uniqueness to your drink menu, without overcomplicating it.

WHAT’S OLD IS NEW AGAIN

*Datassential Menu Trends

ON-TREND RECIPES & PRODUCTS

BEYOND THE BEAN

During the pandemic, consumers discovered ways to make their favorite specialty coffees at home. The D.I.Y. barista became much more common as did experimenting with different flavors and coffee preparations. Because of this, café patrons are now looking to order more than house brews and lattes from their coffeehouse. There’s a noticeable shift happening in coffee culture, and operators are challenged with revitalizing their offerings.

THE NEW COFFEEHOUSE MENU INCLUDES

  • Iced teas, cold brews and mocktails
  • Functional beverages including energy boosting alternatives to coffee
  • New, trendy beverages such as bubble/boba, milk tea, Thai tea and tropical-flavored drinks

GROWING COFFEE/BAKERY RESTAURANT BEVERAGE ITEMS*

  • Functional Juices +24%
  • Strawberry Lemonade +23%
  • Smoothies +7%
  • Thai Iced Tea +6%

BEYOND THE BEAN WITH BOBA TEA

*Datassential Menu Trends

ON-TREND RECIPES & PRODUCTS

BLAST FROM THE PAST

Sentiment around nostalgia continues to evolve, especially post-pandemic. As a result, ‘classic with a twist’ is a MUST for cocktail menus in ‘22. Retro cocktails are making a serious comeback, but are being revitalized with innovative flavor pairings, funky vessels and innovative garnishes.

NOSTALGIA SELLS

  • Nearly 70% of consumers are extremely or very likely to purchase a favorite nostalgic food or beverage.*

THE 90’S ARE BACK IN STYLE

  • Of the retro items making a comeback, the 90’s are especially popular right now, with the following drinks popping up on more menus nationwide:
    • Classic Cosmos
    • Espresso Martinis
    • Lemon Drops

WHAT’S OLD IS NEW AGAIN

  • Monin Syrups and Purées make it simple to craft nostalgic food and beverage creations

*Datassential Menu Trends

ON-TREND RECIPES & PRODUCTS