VIVID COLOURS: THE INSTA-WORTHY DRINK TREND

SOCIAL MEDIA IN THE FOOD INDUSTRY

It is no longer uncommon to see your favourite restaurants, bars, or cafes on Instagram. On the contrary, it is almost expected to be able to tap on their profiles to look through a feed awash with their famous dishes before you visit them. With fierce competition for differentiation, social media has become the platform for these places to show off their individual “personalities”. These are reflected in their decor, posts, and most importantly: what they serve.

THE VIVID FOODS PHENOMENON

How do you deem what menu item is worthy of your customers’ Instagram feed? “Instagrammable” food and drinks are those that constitute unique presentation: things that look great or stand out from the rest of its competitors’ accounts. It’s no surprise that when the colourful foods trend made an appearance in late 2018, it took Instagram by storm. From unusually-coloured cocktails to unicorn frappes, the trend’s extraordinary concept as well as its aesthetically-pleasing presentations have led to its universal popularity.

NATURAL FOOD DYES

However, alongside colourful drinks, consumer consciousness in beverage ingredients have seen a similar ascent. The demand for establishments to use natural dyes, rather than artificial colouring, have become the mainstream. Combining the trendy with sustainability is often difficult, but MONIN’s naturally-sourced flavour options gives you the best of both worlds by making your drinks both natural and vibrant. If you’re trying your hand out at curating vivid beverages, here are a few recipes to get you going!

Discover our vivid colors recipes !

PEA, SHOOTS AND LEAVES

Ingredients

20 ml MONIN Cucumber Syrup
50 ml Agricole Rhum
25 ml Chamomile tea
20 ml Lemon Juice
3 Cents Mediterranean Tonic

Preparation

Combine all ingredients in shaker
Fill a highball glass with ice
Shake and top with tonic
Garnish with dill and pea shoots

RASPBERRY BEETROOT SMOOTHIE

Ingredients

30 ml Le Fruit de MONIN Raspberry
15 ml Le Fruit de MONIN Beetroot
2 basil leaves
100 ml cloudy apple juice

Preparation

Pour ingredients into a blender cup
Cover with ice cubes
Blend until smooth
Pour mix into a glass
Garnish and serve.