The margarita did not become America’s favourite cocktail by being one-dimensional. On the contrary, its strength is being many different things to many people.

Tiki cocktails make a comeback — again! This trend has gone through several iterations over the decades, and now it’s back with new flavours, high quality ingredients and clever presentations.

Consumer interest in natural, clean foods and beverages is likely to continue reshaping foodservice occasions. Operators who analyze their menus and make appropriate changes lay the groundwork to profit by the trend.

Flavoured, sparkling beverages bubble up in popularity. Innovative refreshment beverages are replacing carbonated soft drinks at restaurants.